We surveyed larger capacity donors and asked them a few key questions. Did you know that Westfall Gold did a study that showed 89 percent of those within your EXISTING donor base can give more?
Why are they not giving more? Because of a lack of engagement!
What’s the one thing you wish Christian organizations/non-profits knew about how and why you give?
- What motivates me to give? I am rarely asked this question.
- The geographic regions I want to see impact in.
- I need to personally understand the need and fully grasp the vision to see the potential for success.
- I need a strong personal connection to the ask.
- Credible stories of impact are vital to any decision to give.
- I want to be inspired to give according to my ability and not their need.
- To find out if I like to give regular or special gifts and why I prefer that approach.
For non-profits you do support significantly, what are the reasons (both spiritual and practical) behind your giving?
- The impact the organization has in the local community.
- I clearly connect with the cause behind the organization.
- I’m passionate about WHO they are impacting and HOW they are impacted.
- Ability to prove that they do meaningful work.
- I trust their stewardship.
- I give when I’m authentically engaged and truly understood by the organization.
- Organizations that promote the Gospel and relieve suffering.
- Good communication and feedback loop from senior leadership of our giving and what has been accomplished.
What are your top red flags when being approached for giving?
- They ask for too much and too often.
- Lack of clear oversight of the finances by independent parties.
- When they are duplicating the service of other locally based organizations.
- When their goals do not align with the local community.
- When senior leaders are or become less transparent.
- They are unable to demonstrate the positive impact of the gift(s).
- I develop a lack of trust in outcomes and their stewardship.
- Lack of concrete vision with concrete goals. Too much dreaming w/no proof of ability to execute.
As you prepare to engage individuals, let these answers guide your approach. Feel free to reach out with any questions!